Ada Kokosar frequents fashion weeks like it was her own style shoots; we know it since we've seen the Milanese creative director get her poses captured by photographer Scott Schuman et al, and occasionally gets featured in The Sartorialist and even Style. Kokosar is that girl donning neutral-coloured vintage wardrobes and sleek blonde hair falling from her shoulders, but that's not all about her.
A stylist and an entrepreneur, Kokosar is the brains behind Midnight 00 – a new footwear brand appearing on Instagram that is fast gaining attention for its irregular, bouquet-like design, pointy-toes and of course, the scratchy kitten heels that make every wearer fun and extra-flirty. Kokosar calls it an "after-dark" collection, which is quite a perfect way to describe these sensuous stilettos that are unlike your regular black pair of pumps.
Initially reated as a collaboration with Cesare Paciotti in 2017, the shoes took a note page from Marie Antoinette's personal repertoire and slapped it (or, more specifically, wrapped it) with PVC and plastic, resulting to a quirky mix-up of modern materials and old-fashioned, fairy tale-like styles. Each design is nothing ordinary. For one, its beloved Shell design is a gorgeous wrapping of tulle-like plastic, generously trailing from the toes to the ankles, continuing the polka dot patterns all throughout the piece. The purple kitten pumps are a stunner, with its satiny texture and its wow-factor: an extravagant ruched-fan accent. Now, the only thing that's missing is a ball gown, but why should you hide your heels?
We've gone through the entire Instagram feed (@midnight_zerozero) like mad, and we're not running out of favourites. We loved the textured white pumps with a feathery-embellishment that hits us in all the right, royal places. The plastic-covered PVC black heels may seem like you bought them from the store and never took off the wrapper, but it's the strange, irregular approach that makes us gaga over them. Plus, we love the fact that they're water resistant! More colour arrives as the collection prods on, releasing lovely shades of nude, silver, bright orange and scarlet reds for those sultry nights. The time for romanticising sneakers is almost over; it’s about right to bring back a woman’s best weapon – her heels.
As mentioned in an interview, Midnight 00 is Kokosar’s very own platform for expressing her creativity. She’s got the bigger reins, holding 60% of the shares, so it’s just fair that Kokosar lets her wild imagination lead her to new fashion adventures – anchored by the expertise of the Italian brand Cesare Piciotti, of course. If you’re looking to treat your feet to heels of a higher calling, MatchesFashion has picked up the brand's first collection for its F/W series. Midnight 00's newer collection, the SS 2019, is available in Browns and other stockists. Each pair starts at $650 up.
Kokosar sees the brand to slowly branch out into other identities of design, including concepts for furniture and other products. For now, let’s settle on what’s on our feet. Midnight 00's unconventional designs mixed with opulent materials hits our soft spot, and we can't wait to see what this brand has to offer in the future!