Charming men clad in jumpers of vibrant colours, riding on horseback, caps on their heads. Dashing men in their cars, roving their way through the sandy terrain, the dust rains like confetti. Just like that, Ralph Lauren announced their collaboration with Palace, a luxury streetwear brand famous for its skate culture. The short film, running less than a minute, was enough to send the call: here is a blend of luxury and streetwear at its finest. To top it all off, David Sims followed this release with a lookbook, allowing us to gape on every piece.
Founded by Lev Tanju in 2010, London-helmed clothing brand Palace swiftly flourished into the fashion world, dressing some of the world's biggest influencers in athleisure. Now, the question: how did Ralph Lauren, a name latched onto classic designs and heritage luxury, come up with this unique collaboration? The experts weigh in. According to Palace, this newfound venture is “a love letter from a young London Skateboard company to their favourite brand in the universe.” Tanju's respect for the brand echoes Ralph Lauren’s sensibility. According to him, it was the “only brand you can wear to a board meeting, a funeral […] and go to the football,” all in the same day.
He and Gareth Skewis – the other half of Palace’s founders – considered this collaboration a pinnacle for their own. As for Ralph Lauren, the reason may be something more. According to Michael Gross, the author of Genuine Authentic, a Ralph Lauren autobiography, Ralph has long been looking into high-performance athletic clothing that fits both field and streets. It makes sense that after years of no collaboration, they have shaken the hand of a young, energetic skate-culture brand, and the fans are happy about it.
What's in a Polo Ralph Lauren x Palace Collab? Here is what to expect.
Expect prep revival in seasonal fall colours. In this collaboration, Ralph Lauren infused Polo's genuine aesthetics with a remix of Palace's playfulness. The shapes, patterns, and even the unruly prints on check sleeves make the clothes a stand-out. For those who have watched the Wild West-inspired video, one may notice Ralph Lauren's key elements: brilliant fall-inspired colours, classic sweaters and of course, the familiar designs fans have grown to love. One of them is the Polo Oxford – that button-down staple that features the logo of the two brands. There's the padded jacket in chocolate brown or navy blue, stamped with the gold logos of each brands. Plaid jackets, a Polo must-have, come in variants of green/blue and yellow/black. For the fun side, there's the Palace Bear woven on a dark blue sweater, doing a kickflip while dressed in his preppy attire. Corduroy sleeves with embroidered car prints, mish-mashed checks, horse-prints on silky sleeves and of course, basic shirts that make one's attire whole. Ralph Lauren has also unveiled cushioned moccasins alternately stamped with Polo and Palace's logos in gold. And to complete the collection, the Palace Bear comes in its furriest form, dressed in a jumper and denim, ready to charm hearts.
With this collaboration, Ralph Lauren is set to appeal to the younger crowd, making it more relevant with energetic forms and shapes. Palace is headed into a new trajectory by transcending from its genre, proving that it can be equal with luxury names. As we've seen in their collection, both brands pronounced their ethos without conflicting or compromising their current audiences. It's a smart move, and, despite being unprecedented, might even score a win for them and their long-time audience.
The collection will be available November 9 at 11 am local time in each city (November 10 in Tokyo and Seoul).