You can almost feel it the second you step through the door. The buzz. And I’m not just talking about the usual buzz of a crowded place—of all the designers, the hair and the makeup artists, and the models in the same place—I’m talking about that buzz that encapsulates a person when they’re on the brink of birthing something new—in this case, a new collection. It’s the buzz and the hype---and the confidence. Always the confidence. It can be more than felt, even if you’re just an observer, just someone drinking it all in while waiting for the new trends to be revealed.
And like that’s not enough, backstage is filled with reporters, photographers and TV cameras. I mean, can the models just practice their catwalk in ridiculously high heels without being observed to detail every second? Between those last minute clothing alterations, hair fixes, shoes being either too small or too big, nervousness runs almost as high as the heels.
At this year’s Ljubljana Fashion Week, the expectations of the public are big and the nervousness and the pressure for the designers correlate. It feels like the everlasting question of probably almost every creative is on so many designers’ minds: How to create something that will at the same time be an expression of yourself, of your essence, while being (positively) accepted by the public? When does art stop being art and start being a part of our consumer cycle?
A complete opposite to the craziness of the backstage is the Primpy corner. The cosy vibes invite you to stop for a minute or five. Have a lollipop and remember of that child inside you that doesn’t take everything so seriously. Meet, greet and chill. Catch a breath from the organised chaos that is backstage but don’t forget to look oh-so-fabulous---we’re at a fashion show after all.
After the little break, you manage to squeeze into a few of the shows. While some collections and designers leave you quite indifferent, others exceed your expectations by a mile and make you giggle with excitement like a little child. After the shows, when day has long turned to night, the buzz subsides and transforms into contentment. A contentment of things (mostly) going to plan, of not losing your mind and of everything slowly going back to normal(ish).
All that remains are those lipstick stains on cigarettes butts and an empty place with a memory of the hype that seems so far away now but will most likely pick up again as soon as you open that web browser and read your first review.
So long and good luck!