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A Love Letter to Area NYC

Primpy
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When we first saw your Fall 2019 collection, we were smitten. In awe. Who wouldn’t fall in love with your 60s-themed couture that brings back the romance of old youth? You were glitzy. You were glamourous. You were experimental. You put meaning to the basic black and white silhouettes and revived our lost love for the houndstooth pattern. You conquered the opposites: monochromes and colour, classics and contemporary, colour and ethnicity, and it was divine. 

Courtesy of Area NYC

We cannot turn away from those deconstructed fringe trousers you took from crystal-strewn cable knits. And how about those text cut-out dangling belts made of silver plastic? We haven’t gotten to the stunning fringes. The crop tops. The tie-dyes. The hair accessories.

Courtesy of Area NYC

This list can go on. 
That elaborate fur coat? Give it to me. Tiered ruffle skirts? Aesthetic. And the crystal-embellished dress strung like a dreamcatcher, Miss Fogg, is a piece of art the world deserves.

Courtesy of Area NYC

We hear you, Piotrek Panszcyk: this collection all about contrast, but in harmony. 

“We have quotes in the collection that are quite heavy, intense, almost like a protest song, but do we really mean anything with it? Maybe not.”

Courtesy of Area NYC

We get it. Area doesn't stay in one lane. Area = blank space. A beginning. A place where you can build on, and we love how you come up with new worlds each and every time. Your brand is nothing less than a dream, mixing together glamour and fun, rock n' roll and pop. You have managed to incorporate different dream wardrobes into one glorious piece, and, this in a way, has invited a great diversity of people who bore the same love for great fashion into your world. 

You have dabbled in multiculturalism. In a continental journey from the urban streets of NY to the sentimental Paris. Heck, your styles are even appropriate to be worn in the moon (let's ask NASA to make fashionable astronauts). Your ideas are always traveling. Your collections are never in one place.

We could see your brand carry unique philosophies; in some way, Area cannot be specifically defined, and so does diversity. Race. Gender. Shape. Beliefs. You have broken into the wall by taking pages from not-very-known celebrities and the pages of gay magazines. You managed to play with the uptight and come up with something satisfying for all. We adore the parallels and the contradictions, the way your clothes bring discussions, knowing that the world is starting to speak about its long-kept groans, especially those with colour and different gender preferences.

Courtesy of Area NYC

But there is more to be done. As models strut down the runway, there are still obvious gaps to be filled; not just yours alone, but the entire fashion industry. Yes, there have been standards. But the world is changing, and so are we. People wanted to be included. Represented. To have the same shape, the same skin colour, the same beliefs carrying the brand, telling us that we, too, have a place in this space, and that we are not kept out of the wall. Diversity needs to be a part of the standard.

No, diversity must be the standard. 

While we go gaga on your runway (especially your highly-fringe woolen knits and the tie-dye effect leather crop coordinates), we wish that there will also be a movement in inclusion with your collections. What better way to begin than with a blank slate? 

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