If someone told you back in 2007 that the youngest sibling of the Kardashian-Jenner family would be named the youngest self-made billionaire 12 years later...you may have scoffed. But Kylie Jenner has surpassed all expectations and is one very rich young woman, mostly due to her cosmetics brand Kylie Cosmetics. Launched in 2015, Kylie’s cosmetic brand has grown from strength to strength and has secured her firmly in the world of young, rich business owners and creators.
But are her products worth it? Are they simply worth the name on the packaging and nothing more? Should you spend your cash on Kylie?
The thing is, no one can get away with creating really bad products these days, especially not famous people. The YouTube beauty community will slam any product or new release which doesn’t live up to the hype. If Kylie had released a bunch of cheap, crappy makeup, she would have been laughed out of town and would certainly not have been able to grow her brand beyond lip kits. Unfortunately, some people do enjoy the “taking down” of certain famous people, and find pleasure in criticizing and “exposing” the pitfalls of their efforts. If Kylie had tried to exploit her fandom by putting out sub-par cosmetics purely to grab the cash, then she would have been completely decimated by the online community. But her dedication to quality and her own personal passion for makeup has made her cosmetic line good enough to grow. This doesn’t mean her products are by any means the best, but they are certainly alright. And I’ll mention here, Kylie’s Lip Kits are vegan, and the company is cruelty free (they do not test on animals).
One thing I like about Kylie and her brand is that she does seem to be genuinely in charge and very involved. Her own interest, talent and engagement with makeup is really apparent, which makes the brand more appealing and directional. To be perfectly honest, there are definitely other options out there which will cost you far less cash and will give you the same result. In terms of price...Kylie Cosmetics are expensive, sure. A 9-pan eyeshadow palette is around $42, while a Colourpop 9-pan eyeshadow palette is $12. I am having trouble finding any reason to say that Kylie Cosmetics are more worth your money than something like Colourpop, Wet n Wild or Maybelline. But the thing is...if you like the product, it works for you, and you see it as valuable to you, then it’s worth it. I guess what I’m trying to say is that you’re not going to get ripped off or scammed by Kylie, but you just might not be totally blown away.
Let’s take a look at what Kylie Cosmetics offers, if they’re good, and how they’ve sparked controversy, (surprise, surprise).
Lip kits...the original Kylie product
The original product Kylie first came out with was her legendary Lip Kits. They come with a liner and a liquid lipstick. The colours are pretty incredible (I adore the shade ‘Valentine’) and there are different formulas and finishes to choose from: matte, velvet and metal. Some people do report that they find Kylie’s lip kits rather drying on the lips. But this is generally the way with super matte liquid lipsticks.
Lipsticks and glosses
Kylie has regular glosses with lots of pigment, ‘High Gloss’ (aka major shine) and glitter gloss. Her lipsticks come in matte, creme, and a few in metal finishes. She’s also got a wide range of liners (pretty affordable too, $12). The matte lipsticks (not liquid lipsticks) have been highly praised for payoff, comfort and performance. Her glitter glosses have also received lots of love. Kylie’s glosses get two thumbs up.
Eyeshadow palettes, singles and glitters
Hmmm…Kylie Cosmetics eyeshadow palettes are so-so. The overall consensus seems to be that they’re okay, but not amazing. There are some great colors, sure, but the quality isn’t consistent, with some shades being great, others not so much. I would save your money and buy a Colourpop, Morphe or Makeup Revolution palette instead. Or, save a little more money and go for something really high end and absolutely worth every penny such as Urban Decay, Viseart or even Pat McGrath if you can afford the high price tag.
Concealer and setting powder
Kylie now has base products in her line, with concealers and setting powders. When her concealers came out, there was a bit of controversy...strange controversy. Her concealer launch (30 shades) came soon after Fenty Beauty’s concealer launch (40 shades) and some people took this as a sign that Kylie was copying Rihanna and taking advantage of the need for diverse base makeup colors. Make your own mind up about that one.
Blush, highlight and bronzer
Kylie’s highlighters (or ‘Kylighters’), blushes and bronzers are made from a pressed-powder formula and are reported to be soft and buildable. There was more controversy surrounding Kylie cosmetics when certain blush shades such as “Barely Legal” and “Virginity” were released. Some people thought that these names were a little irresponsible considering the young age of many Kylie fans.
My overall opinion is that you should absolutely turn to Kylie Cosmetics for lip glosses, matte lipsticks and glitter glosses. However, go for something a little more consistent such as Colourpop for eyeshadows. For concealer, go for Maybelline (Instant Age Rewind), it’s cheaper and better quality. For blush and highlight? I’d stick with Becca and Hourglass for high-end highlights, or Wet n Wild for drugstore. Nars, Tarte, Essence and Physicians Formula are better choices for blush and bronzer. You’re not throwing away your money on Kylie Cosmetics, but you’re not getting the best that money can buy either.