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Generation Y, women are digital and seek unicity

Generation Y woman
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They say that Generation Y, also known as Millennials, is the one that went beyond the concept of dress code. Always connected and inspired by the web, they search for confirmations and motivation in influencers, those points of reference that sometimes they consider unreachable, sometimes possible. And it’s the ambition to assimilate themselves to a very customizable standard that pushes young people to follow trends but at the same time create a unique style. Primpy allows you to discover the universe of Generation Y through a collection of moods and looks.

Are you ready to explore girls’ closet?

Digital addicted

Chiara Ferragni revolutionized the fashion system and the way to intend and share fashion. Useless to say that brands, from the most valued ones to mass market, noticed the social wave made by posts and hashtags in the latest years. Internet changed consumption; this is the reason why Millennials are extremely interested in shopping online. Ok, but what do these very modern girls choose?

Unique: me, myself and I

Each of us wants to feel special but also, not too different from the others. Millennials love to customize their clothes and accessories. From choosing something very trendy to a touch of unicity. To have an exclusive Gucci bag is no longer enough: without adding their own initials, it’s just an object without a soul. And if we take a look at low-cost fashion, here is Zara that, with the initiative Zara Trf Edited, gives the option to embroider a word on a denim item from the collection.

Dress Erdem, choker Gucci, bag and shoes Gucci.

 

Eccentric and colorful

Vitamin effect? Every outfit has to convey energy, so is there any better shade than pink? So, here is Millennial Pink: cool, instagrammable and perfect for any item, from booties by Valentino to the fitted blazer by Bershka. Kate Moss knows it very well, she’s a fantastic forty-year-old woman who, in 2017 wore a minidress in this color for the launch of Obsessed, the fragrance by Calvin Klein, in London turned younger colleagues and influencers pale.

Blazer Bershka, shorts Ksubi, top Circus Hotel, bag Prada, shoes Off-White.

 

Unconventional/Sporty

Millennials are active, not only on social media but in sport too. The most loved and hated activewear item is leggings. Girls live their leggings obsession looking both at very technical brands such as Nike and the most glamorous such as Wolford and By Malene Birger. Fashion icons such as Dua Lipa are the ones that make the rules and teach us how to wear and match yoga pants in everyday life out of the gym. Dua Lipa, on many occasions, dared to wear provocative and odd outfits. Or Rihanna, when during Coachella 2018, showed off an urban look by Fenty x Puma that was not conventional for the event: no fringes or flowers, but a very tight body and oversized pants. Casual becomes stylish, an evolved fashion able to put aside stereotypes and categories, an independent fashion, without restrictions.

Legginns, top and jacket Fendi, belt bag Zara, shoes Gianvito Rossi, sunglasses Balenciaga.

 

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