Generation Y, what do men want? They are young, smart, with a strong identity and will to have a unique style that is not imposed by rules of the fashion system. They are hipster, casual, a-gender. They look at the past to get inspired, vintage but modern, sometimes a little bit eccentric and far from the pure concept of masculinity. The last one is a standard that seems is becoming weak and leaves more room for personality, whatever it is expressed.
Primpy is ready to open Millennials’ closets to discover their looks and understand how they communicate their character. Guys, let’s get started!
Luxury is minimal. Young people that desire a tailormade item or something really high-end, look for elegance. It means regular lines, sometimes with some peculiar details. Following the proposal of some celebrities and influencers, they use social media as a guide. A classic round-neck sweater by Brunello Cucinelli makes an outfit precious even if you match it with a pair of jeans by Zara!
A trait that characterizes some Millennials is the trend to abandon the inclination of the typical ‘forever alpha male’. It’s pretty clear if we look both at the models that walk down the catwalk and at streetstyle, that is more and more imbued with looks that can perfectly fit boys & girls. These boys opt for items that in the past exclusively belonged to women such as colorful fur coats or transparent shirts. Some of them are even embellished with sequins, have you ever taken a look at the brand Comme des garçons?
Sneakers, jeans ’90s style, socks are pulled up. Whatever is vintage seduces Millennials. Casual and colorful, they wear maxi sweaters such as the ones by Diesel and MSGM, they love to show off the logos of the items they wear, face everyday life looking back at the ’80s and ’90s. So, let’s enjoy even bomber college style as Gucci suggests, pants that uncover the ankles, some shabby chic traits underlined by florescent and bright shades that yell: LOOK AT ME.
Not only high-fashion design. Generation Y mixes haute couture and fast fashion. So, don’t be surprised if we’ll see a t-shirt by H&M with a jacket by Saint Laurent…it’s part of the game. This is the destruction of the rules, of fashion taboos. Matching items of very different prices in the past used to horrify people, now they are common. Trendy.