About

Technically reinventing the experience of fashion.

UITCH S.r.l. is a Milan based Italian company established on April 2014,and registered with the Milan Registrar at REA number 2039020 – VAT and Tax Code: 08636760962. Legal seat is in Milan at address: 30, via Cesare Ajraghi. Issued and fully paid up capital amounts to Euro 3.044.000,00.


UITCH S.r.l. main scope of business is the development, implementation and exploitation of the “PRIMPY” project, having registered the Primpy brand and logo on 1st, September 2016.


PRIMPY is a social platform dedicated to the world of fashion, created to combine the features of a social network with those of a marketplace, and where consumers, influencers and shops converge and interact to share information and advice on fashion trends and shopping experience, also with the possible adoption of cryptocurrency.


Institutional structure

In the four years since its inception, UITCH has put unrelenting and firm determination in the development of the innovative PRIMPY project. In the course of the last twelve months, the institutional structure has evolved to include a 54% participation from the Singaporean OHANATEC Pte Ltd headed by the entrepreneur Fabrizio Piccoli; a 34% participation from the Slovenian R&G HOLDING D.o.o. with the remaining 12% from other investors that have firmly believed in the company and its potential, also providing substantial financial support.

The Board and Management

The governing body of UITCH Srl is the Board of Directors, represented by: Fabrizio Piccoli (Chaiman), Roberto Ongaro (Managing Director - CEO) and Board Members Aljoša Gruden, Jernej Rehar, Cristina Lavarone e Luka Rudan.

Organizational Structure

In the course of the last two years, UITCH S.r.l. has established three companies: UITCH TECHNOLOGIES D.o.o. ( Slovenia), UITCH CHAIN Ltd. (Malta) , UITCH HUB Pte.Ltd. ( Singapore). The move has created a fully synergic, qualified and internationally operational structure.

Uitch Technologies D.o.o. - Solkan (Slovenia)

To better tackle an increasingly competitive market, UITCH S.r.l has chosen Slovenia as the ideal region for the development and implementation of the PRIMPY platform technology. The company UITCH TECHNOLOGIES D.o.o., representing the technological heart and brain of the group, has purposely been established in a region and country aptly named the “Silicon Valley of Europe” for all the frenzy and competence in regard to new, avant-garde technologies. The company deals with the development, servicing and online release of the PRIMPY software. Company has a fully paid up capital of € 50.000,00.

Uitch Chain Ltd. - Gzira (Malta)

Malta based UITCH CHAIN Ltd. has been established on January 2019 to manage all aspects related to the Blockchain technology, including the issue and exchange of cryptocurrencies. Malta is one of the main European countries whose legislation has been recently adapted to provide an advanced legal framework for cryptocurrency issuing and exchange. Company has been established with a capital –fully paid up- of € 1.200.00.

Uitch Hub Pte.Ltd. - Singapore

UITCH HUB Pte.Ltd. has been established in Singapore on January 2018, to expand the PRIMPY brand to Far-East markets and, at the same time , to source business, partnership and financial opportunities in the area. UITCH HUB Pte. Ltd has a fully paid up capital of. Sgd 1.000,00.=